A great example would be pinning infographics from your company and/or industry related graphics.

Try and find some interesting visual elements that illustrate trends in your industry. As a business, you should encourage your customers to share interesting items, thereby improving the overall appeal of your board to other customers, while increasing your brand’s exposure. Visuals are a very powerful communications tool, and can be tailored to the interests of target audiences for increased engagement. Focus on pinning items that will help you create exposure for the stories you are trying to communicate. Pinterest is all about pictures, and when it comes to PR, storytelling is far more effective and credible than are promotions. Here are a few suggestions on how you can use Pinterest as a PR tool:Ī picture is worth a thousand words and a sequence of pictures can create millions of stories. Like we stated in one of our previous articles, Pinterest has been stealing the limelight from its competition, and PR strategists are shifting their strategic communications plans accordingly. Its focus on visuals and imagery makes it the perfect platform for brands that want to share their most eye-catching content with an engaged and active community. monthly visitors faster than any other independent site in history, Pinterest went from being the social network of choice for hipsters and women, to an essential marketing tool in less than 12 months.

Pinterest campaign