Select the Google Ads accounts you want to link, then click Continue.In the Property column, click Google Ads Linking.

Click Admin and navigate to the property you want to link.Click the Tools & Settings icon, select Google Analytics, and then follow the rest of these instructions. Note: You can also open Analytics from within your Google Ads account. If you have multiple Analytics properties that want to link to your Google Ads account(s), complete the linking process for each property. The linking wizard makes it easy to link your Google Ads account(s) to multiple views of your Analytics property. After you've created the link, the permissions can be modified or removed entirely. Note: These permissions are only required for the linking process. Additionally, only active Google Ads accounts are eligible for linking with your Analytics property.

Link Google Ads and Analyticsīefore you start, make sure that you're using a Google Account that has the Editor role for the Analytics property and Administrative access for the Google Ads account(s). If your current Google Ads setup exceeds the above limits, consider creating a Google Ads manager account and linking that to your Analytics property.

You cannot link Analytics and Google Ads when Google Ads (MCC or individual account) is disabled/cancelled.

Each link group can have a maximum of 1,000 Google Ads accounts.

Each Analytics property can have a maximum of 400 link groups.Get richer data in the Analytics Multi-Channel Funnels reports.Enhance your Google Ads remarketing with Analytics Remarketing and Dynamic Remarketing.Session Duration, and Pages/Session into your Google Ads account. Import Analytics metrics like Bounce Rate, Avg.Import cross-device conversions into your Google Ads account when you activate Google signals.Import Analytics goals and Ecommerce transactions into your Google Ads account.See ad and site performance data in the Google Ads reports in Analytics.When you link Google Ads and Analytics, you can:

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